Franchising in Rural India: A Market Waiting to Be Explored
The franchising industry in India has witnessed tremendous growth in recent years, but much of this expansion has been concentrated in urban and metropolitan regions. However, rural India, home to over 65% of the country’s population, presents a largely untapped and highly promising opportunity for businesses looking to expand. With increasing disposable incomes, improved infrastructure, and a growing entrepreneurial spirit, rural India is a market waiting to be explored. Why Rural India is an Untapped Goldmine for Franchising Expanding Consumer Base Rural India is no longer limited to agriculture-based economies. With government initiatives, technological advancements, and an increasing demand for branded goods and services, rural consumers are eager for better options in retail, healthcare, education, and more. A well-established franchise in India can tap into this growing market by offering quality products and services with a strong brand backing. Affordable Business Setup Compar...