From Outsourcing to Co-Creation: How Indian Partners Are Reshaping Business Models
The global business environment is witnessing a powerful shift. What once started as a cost-driven strategy focused on labor arbitrage has now transformed into a dynamic collaboration model that fuels innovation, agility, and strategic growth. In particular, outsourcing in India has evolved into a partnership approach where Indian companies no longer simply execute tasks, but actively participate in ideation, development, and business model innovation. India has historically played a crucial role in the outsourcing world. From handling call centers and back-office operations to supporting IT services, India became synonymous with efficiency and affordability. However, the game has changed. Today, global businesses seek more than just operational support. They are looking for innovation partners, digital transformation experts, and agile thinkers. And Indian companies are stepping up to meet these expectations with a renewed focus on co-creation. This shift has been accelerated by the ...